Patrick Berry has joined Razorfish as executive producer for its Central Region, a new position. In leading the production practice for the digital agency's Chicago, Atlanta and Austin offices, Berry, 50, will manage its content production offerings across digital and broadcast. He also will identify partners in emerging creative technologies. Before joining Razorfish, Berry co-founded and was chief operating officer of Colossal Squid Industries, where he oversaw all operations, technology and production for work on brands such as Sears, Kmart, TRESemme and Nexxus. Berry also is on the board for the Society of Digital Agencies. Berry has a B.A. in radio, television and film from the University of Maryland with a minor in journalism.