Nike Olympics ad

Corporation: Nike Title: "Courage" Premise: Energetic montage of famous athletes (and a few mortals) experiencing the agonies and ecstacies of sport Song: "All These Things That I've Done" Artist: The Killers Album: "Hot Fuss" (Island, 2004) Why it works: It's a masterful marriage of audio and visuals that sells the familiar "Just do it" gospel. The chorus "I got soul, but I’m not a soldier" repeats seven times. By then it's inspired you to change into running shoes, if not reevaluate your life altogether. Online, Nike provides background on the 46 athletes featured. Watch YouTube Video
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