Nike Olympics ad

<b>Corporation:</b> Nike<br>
<b>Title:</b> "Courage"<br>
<b>Premise:</b> Energetic montage of famous athletes (and a few mortals) experiencing the agonies and ecstacies of sport<br>
<b>Song:</b> "All These Things That I've Done"<br>
<b>Artist:</b> The Killers<br>
<b>Album:</b> "Hot Fuss" (Island, 2004)<br>
<b>Why it works:</b> It's a masterful marriage of audio and visuals that sells the familiar "Just do it" gospel. The chorus "I got soul, but I’m not a soldier" repeats seven times. By then it's inspired you to change into running shoes, if not reevaluate your life altogether. Online, Nike provides background on the 46 athletes featured.<br>
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<a href="http://www.youtube.com/watch?v=-ae3tFI8wXE" target="new">Watch YouTube Video</a>

Corporation: Nike
Title: "Courage"
Premise: Energetic montage of famous athletes (and a few mortals) experiencing the agonies and ecstacies of sport
Song: "All These Things That I've Done"
Artist: The Killers
Album: "Hot Fuss" (Island, 2004)
Why it works: It's a masterful marriage of audio and visuals that sells the familiar "Just do it" gospel. The chorus "I got soul, but I’m not a soldier" repeats seven times. By then it's inspired you to change into running shoes, if not reevaluate your life altogether. Online, Nike provides background on the 46 athletes featured.

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