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'Marketing the Moon' examines Apollo program as one giant leap for marketing kind

Forty-five years ago Sunday, Neil Armstrong and Buzz Aldrin became the first humans to walk on the moon. In "Marketing the Moon: The Selling of the Apollo Lunar Program," David Meerman Scott and Richard Jurek examine what they believe is the largest promotional campaign ever mounted, one aimed at engaging the American public in the great adventure and promise that space exploration offered.

This piece first ran in Printers Row Journal, delivered to Printers Row members with the Sunday Chicago Tribune and by digital edition via email. Click here to learn about joining Printers Row.

Using photographs and memorabilia, the authors — who are space enthusiasts — examine the confluence of events and interests required to sell a scientific defense project as an extension of Manifest Destiny.

— Printers Row Journal editors

"Marketing the Moon"

By David Meerman Scott and Richard Jurek, MIT, 130 pages, $39.95

Copyright © 2015, CT Now
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