Latonia Midderhoff, vice president, LimeGreen

Latonia "Toni" Midderhoff has been named vice president/account director for LimeGreen, an integrated marketing agency. Midderhoff will help expand multicultural and segmented retail marketing for the shop, whose clients include Beam Global Spirits & Wine, Luster Products, McDonald's Corp. and the Chicago White Sox. Midderhoff, who has more than 20 years of experience in business strategy, product development, multicultural marketing and advertising account leadership, was brand manager at Kraft Foods for nearly seven years. There, she developed strategic plans and led global product launches. Midderhoff also held strategic planning positions on other accounts including Walgreen, Walmart, Museum of Science & Industry, Allstate, General Mills, Kraft, 3M, Build-A-Bear, Burger King and Baby Einstein.
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