Kate Wendell has joined Proof Integrated Communications, the digital arm of Burson-Marsteller, as a senior associate and project manager. She is responsible for social media strategy and execution for Hormel Foods, as well as digital project management. Wendell comes to Burson-Marsteller from Gershoni Creative Agency in San Francisco, where she spent 18 months as a social strategist. She began her career as a junior strategist as Factor Design. Wendell has a B.A. in art history from Dartmouth College.