Gregg Hamilton been named senior vice president, research and analytics and business development at AdGooroo. Hamilton is responsible for AdGooroo's strategic research and analytic initiatives to enhance the insights that customers derive from AdGooroo's data. In addition, he is responsible for building key strategic partnerships that deliver long-term value for both AdGooroo and its partners. Hamilton comes to AdGooroo with 25 years of experience in WPP's Young & Rubicam family of agencies, where he specialized in improving client performance through the targeting and segmentation of database marketing communications and programs, in-market testing and determining which marketing investments worked and how well. Hamilton directed the global database marketing strategy for the launch of Microsoft's adCenter search engine (now Bing).
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