Ed McMahon, a television pioneer who warmed "The Tonight Show" couch for nearly 30 years as Johnny Carson's jovial sidekick and announcer, died early Tuesday morning in a Los Angeles hospital, surrounded by family and friends.
McMahon, whose role as America's most-famous second banana represented only one facet of the one-time Atlantic City boardwalk pitchman's career, died of a "multitude of health problems [during] the last few months," said publicist Howard Bragman, who did not give an official cause of death.
Over the past few years, McMahon had been hospitalized for a two-week span with pneumonia. McMahon had been unable to work after breaking his neck in a fall in early 2007.
Since then, McMahon defaulted on $4.8 million in mortgage loans a year later and was facing the possible foreclosure of his multimillion-dollar Beverly Hills estate, which had been on the market for two years.
"If you spend more money than you make, you know what happens. A couple of divorces thrown in, a few things like that," McMahon, in a neck brace, explained in June 2008 on CNN's "Larry King Live," where he was accompanied by his wife, Pamela.
Bragman said that an "unnamed outside party" had purchased the mortgage and that the McMahons were still in the home.
McMahon's financial woes marked an unexpected turn of events for the high-profile TV celebrity whose career began in 1949 and spanned more than a half century. During that time, he was rarely absent from the screen.
And there were stints hosting the game shows "Missing Links," "Snap Judgment" and "Whodunnit?" in the '60s and `70s.
In between, McMahon did commercials for Budweiser beer, Alpo dog food and hundreds of other products and services.
At one point in the early 1980s, he reportedly was the spokesman for no less than 37 banks around the country. And for years he served as the spokesperson for the American Family Publishers national sweepstakes, famously informing Americans that "You may already have won 10 million dollars!"
But McMahon will be best remembered as the prototypal late-night talk-show announcer and second banana, who enthusiastically boomed out in his rolling baritone the familiar words, "And now, heeeeere's Johnny!"
As Carson's loyal, quick-to-laugh sidekick and comic foil, Big Ed had so many catch phrases he could have done a medley of them in his nightclub act.
When Carson died in 2005 at age 79, McMahon described his longtime friend and colleague as being "like a brother to me."
McMahon liked to say that he was "one of the very fortunate people who grew up to do exactly what I spent my whole childhood dreaming of doing—even if no one is quite sure exactly what it is that I do."
Edward Leo Peter McMahon Jr. was born in Detroit, Mich., on March 6, 1923. His father's various enterprises, which included running fundraising bingo and carnival games for churches and charities, kept the family on the road most of the time. Depending on the state of the family fortunes, McMahon grew up living in everything from a hotel suite in San Francisco to a cold-water flat in Bayonne, N.J.
As a boy, he fell in love with radio. But it wasn't the stars of the shows he most identified with; it was the announcers—men like Don Wilson, Harry von Zell, Bill Goodwin and Paul Douglas.
By age 10, having made up his mind that he wanted to be a radio announcer, he'd practice doing commercials and creating his own radio shows using a flashlight for a microphone.
At 15, he landed his first announcing job of sorts: manning the microphone in a sound truck to promote a small circus that had come to town. From the start, McMahon displayed a natural talent for creating his own sales patter which would pay off handsomely after World War II.
By then he had married his first wife, Alyce, and served four years as a stateside fighter-pilot instructor in the Marine Corps. After the war, he majored in drama at the Catholic University of America in Washington, D.C. To support his wife and young daughter, he worked part time selling stainless-steel cookware door-to-door and ran a dry-cleaning service. He also spent summers hawking the amazing Morris Metric Vegetable Slice Slicer on the Atlantic City boardwalk.
After graduating from Catholic University in 1949, McMahon was offered a $75-a-week job at WCAU, a new television station in Philadelphia: co-hosting a live program called "The Take Ten Show," which quickly became his own show, "Take Ten." So named after the station's channel number, the show's guests included singers and dancers, fire eaters and even Girls Scouts selling cookies on roller skates.
Within two years, Ed McMahon was Philadelphia's "Mr. Television," hosting 13 programs, including a cooking show, a quiz show, the "Million Dollar Movie," and a pioneer breakfast-hour show called "Strictly for the Girls."
McMahon's budding television career was interrupted when he was called back into the service as a pilot of spotter planes during the war in Korea. After his discharge, he returned to the Philadelphia airwaves.
In 1958, McMahon met the man who would forever alter his career and fortunes: Johnny Carson, a rising young comedian, who hired him to be his announcer on "Who Do You Trust?", a half-hour afternoon comedy quiz show on ABC.
McMahon's job on the show consisted of introducing the contestants, doing the commercials and talking briefly to Carson at the beginning of the show. From the start, Carson made McMahon his comedy foil and in so doing established an on-air relationship that would continue for nearly 34 years.
When the big, 6-foot-4 McMahon walked out on stage for the first time, Carson pretended to be surprised by jumping back and exclaiming, "Lothar, you startled me!"
McMahon quickly became "Big Ed," the good-time-guy who ate and drank too much. "Ed is the announcer on the show," Carson once told his viewers, "only because he never passed the bar. In fact, Ed has never passed any bar."
As McMahon would read the list of that day's six sponsors and a line of copy for each at the top of the show, Carson was known to set fire to the bottom of his script—and McMahon would have to rush to quickly get through the script before it burned up.
When Carson moved to NBC to host "The Tonight Show" in October 1962, he brought McMahon with him.
McMahon did the audience warmups and commercials, and he performed in sketches. But his primary job, McMahon wrote in his 1998 autobiography, "For Laughing Out Loud," was to be Carson's straight man.
"I had to support him, I had to help him get to the punch line, but while doing it I had to make it look as if I wasn't doing anything at all. The better I did it, the less it appeared as if I was doing it," he wrote.
McMahon said, however, that his role on the show was never strictly defined: "I was there when he needed me, and when he didn't, I moved down the couch and kept quiet."
One night, however, he didn't keep quiet when he should have.
During the show, Carson was explaining to McMahon that scientists had just completed a multi-million-dollar study about mosquitoes and they had discovered that for some reason mosquitoes were particularly attracted to extremely "warm-blooded, passionate people."
Hearing that, McMahon instinctively slapped his wrist and said, "Whoops, there's another one."
As the audience roared, Carson glared icily at McMahon.
"Well then," Carson said, picking up a comically oversized can of insect spray, "I guess I won't be needing this $500 prop then, will I?"
The audience laughed again, but McMahon knew he had ruined the bit by stealing Carson's laugh. It was, McMahon later wrote, the only time Carson was mad at him.
He didn't say, however, just how angry Carson was.
How mad was he?
He was so mad, biographer Laurence Leamer wrote in "King of the Night: The Life of Johnny Carson," that he told his manager the next day to get rid of McMahon.
"Johnny was very angry," Mary Stark, the wife of "Tonight Show" producer Art Stark, told Leamer. "Art went to bat for Ed and said it would be absolute suicide to fire him. There would be no way to keep it quiet."
Despite his on-air misstep, McMahon wrote in his book that "Never for one moment in 30 years did I forget that it was Johnny's show."
On the last "Tonight Show" broadcast, on May, 22, 1992, Carson paid tribute to his sidekick.
"Ed has been a rock for 30 years, sitting over here next to me . . . We have been friends for 34 years. A lot of people who work together on television don't necessarily like each other. This hasn't been true . . . We're good friends; you can't fake that on television."
During his years on "The Tonight Show," McMahon did a nightclub act that he took to Las Vegas, he appeared in plays and in several films, including the original "Fun with Dick and Jane" starring George Segal and Jane Fonda. He also served as co-host the United Negro College Fund's telethon with singer Lou Rawls for many years and as co-host of Jerry Lewis' annual Muscular Dystrophy Association telethon for more than three decades.
Down-to-earth and approachable, McMahon was known to share idle conversation with tour groups in the halls of NBC studios in Burbank and to respond freely to fans' questions—as well as to the inevitable requests from fans like the woman tourist in Florida, who took his picture and then pleaded, "Say it for me."
"What's your name?" McMahon inquired. Then, after being told, he boomed, "Heeeeeere's Debbie!"