It's Here!

The Recruitment Trifecta

The Hartford Courant recently launched a new recruitment tool that provides you with one more way to get your recruitment message out to job-seekers – Hartford Courant CareerBuilder TV.

We already offer you print and online. Now, by adding television to the mix, we’re able to offer you complete multi-media coverage to generate more qualified applicants and lower cost per hire.

What’s Hartford Courant CareerBuilder TV? It’s a half-hour program on WTXX, Connecticut's WB 20, every weekday at 6:30 a.m. WB 20 is on every cable system in Connecticut, as well as being available via normal broadcast airwaves to virtually all of Connecticut and parts of New York and Massachusetts.

In Connecticut there are 280,370 households that have television on from 6:30 a.m. to 7:00 a.m. You’ll be able to reach passive job-seekers before they leave for work!

What are the benefits?

You’ll reach a targeted audience through print, online and television.
It’s simple – there’s no extra effort required on your part.
It’s a marketing tool – you can market your company brand and image, as well as your jobs.
It’s cost-effective – you’ll get the biggest bang for your buck!

How will job-seekers know about Hartford Courant CareerBuilder TV?

The Hartford Courant is dedicating over $750,000 towards promotional advertising. The Courant will have a minimum of one page of advertising each week, in ROP, TV Week, and Classified.
courant.com, which receives 800,000 unique visitors per month, will have a dedicated page as well as banner ads.
WTXX-TV will have 15, 20 and 30 second commercials as well as banner ads on wtxx.com.
In addition, there will be plenty of advertising in the Hartford and New Haven Advocates, as well as CareerBuilder Jobs4U and ValuMail.

What will my ad look like on Hartford Courant CareerBuilder TV?

We’ll take your print ad and boil it down to the salient facts – the job title, employer name, ways to apply, and any other important details that can be added while keeping the length of the ad under 30 seconds. We’ll also include the FlexAd number (i.e. Web CT1234567) that a job seeker can use to look up an ad on CareerBuilder.com.

Why such a brief ad? The secret to CareerBuilder TV is not that a job-seeker will be able to find all the information they need about a job opening – the TV ad is merely to drive traffic to either your online ad or print ad. The three media work together – one driving traffic to the other.

Your ad will be presented by an announcer, with job or industry related stock footage, or some other type of animation, as a backdrop. Your company logo will appear, and there will be background music as well as visuals of all the contact information necessary.

Oh, and if you already have an existing employment commercial, we’re happy to run that, as well!

If you'd like to see an example of an ad, please visit our demo page.

If you'd like us to bring a demo to your office, please let your account rep know.

What do I have to do to get my ad on the show?

Just tell us you want it there! There are a maximum of 70 spots per week, so you do need to let us know before all the spots are filled, but since we base the television ad on your print ad, you don’t need to provide us with any additional copy or artwork. Best of all, assuming space is available, the deadline for TV is the same as for print!

For more information about how you can have your recruitment message appear on CareerBuilder TV, please contact your sales representative, send us an email, or call 860-520-6914.

It's Here!

Employers - Post a Job

Popular stories