South Florida businesses and employees rally for holiday giving

Partnerships between businesses and nonprofits that zero in on specific needs can be very impactful, says Kathleen Cannon, president of United Way of Broward. "And the holidays bring out additional feelings from people who want to help," she said. Here is a sampling of how some South Florida businesses have wrapped up their season of giving through one-time events or ongoing programs.


Seminole Hard Rock Hotel & Casino, Hollywood

The entertainment venue provided trees for 16 organizations and charities to decorate. Volunteers chose themes that tell that charity's story and needs. Then, during the casino's Holiday Tree Trimming and Food Drive, Dec. 6, it unveiled the trees. Representatives from the various charities handed out fliers and information about their organization. "We help charities help themselves to tell their story in their own words, how they raise the funds; who they take care of and why," said Susan Rennesen, vice president community affairs and special events.

Charities: American Heart Association/Magic 102.7 FM, Angels Pediatric Heart House, Ann Storck Center, ARC Broward, Canine Assisted Therapy, Children's Diagnostic & Treatment Center, Cystic Fibrosis Foundation, Feeding South Florida, Healthy Mothers, Healthy Babies Coalition of Broward County, Not My Daughter/101.5 LITE FM, Starlight Children's Foundation/NBC 6 South Florida, The Pantry of Broward, The Pride Center at Equality Park, The Russell Life Skills & Reading Foundation and Women In Distress.

How can you help: Visitors can make canned food donations through Dec. 31 at the Seminole Hard Rock Hotel and Casino at 1 Seminole Way, in Hollywood.


Winn-Dixie, all South Florida stores

Charity: Winn-Dixie's Hunger Relief program supports local Feeding America-affiliated food banks, including Feeding South Florida

The grocery store chain has provided two ways consumers can make donations: when they make their purchases they can donate any amount they choose, additionally consumers can buy specially-marked Winn-Dixie brand products and all proceeds will go directly to local Feeding America-affiliated food banks, including Feeding South Florida.

How you can help: Through Dec. 25, buy specially marked Winn-Dixie brand products, including water, coffee, diapers and condiments, whose manufacturers have generously donated to this program. Also select an amount to donate with easy-to-use tear pads/scan sheets found at the register.


Toll Brothers, Palm Beach County

Charity: Toys for Tots

The organization, launched in 1947, was adopted in 1948 by the Marine Corps and expanded into a nationwide campaign.

The builder of luxury homes in Palm Beach County is collecting unwrapped toy donations for needy children.

How you can help: Drop off new, unwrapped toys for boys and girls, at Parkland Golf & Country Club, 10001 Old Club Rd, and at the Azura community at 17354 Balaria Street in Boca Raton through Dec. 17.

Rick Case Automotive Group, Fort Lauderdale

Charity: Boys & Girls Clubs as well as other charity organizations.

The "Rick Case Bikes for Kids" program as been providing thousands of needy children with a bicycle during the holidays since 1982. Rick Case dealerships begin collecting the bikes in October and will continue their effort through Dec. 20.