The Baltimore-based online food ordering and delivery service OrderUp has secured $7 million in venture capital funding, paving the way for accelerated growth and two new offices – one in New York City, the other in Boulder, Colorado.
OrderUp said it will use the funding, provided by D.C.-based investment firm Revolution Ventures, to expand on the 10,000 meals they deliver each week throughout 35 markets across the country.
The new financing is also expected to broaden OrderUp's reach to those living in towns and small cities, not just major markets – those "underserved" by food delivery services.
"We go well beyond just a list of restaurants that already deliver, and we're doing that by giving restaurants premier tools and services so that their customers can order delivery online and on mobile devices," said OrderUp CEO Chris Jeffery. "We can help restaurants whether they've delivered for years or haven't even thought about it. That means access to more delivery options and a more transparent ordering experience for consumers."
Founded in 2009 by Jeffery and Jason Kwicien, the Baltimore-headquartered company provides technology to restaurants and manages the logistics of ordering online – such as credit card processing – and on mobile devices.