Paula Deen

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Why: Paula Deen knows her goose is cooked -- but she's not going down without a fight. The disgraced TV chef is scrambling to find a crisis public relations company to help her through the most important interview of her life, a Wednesday sit-down on "Today" with Matt Lauer. After blowing off Lauer and the "Today" gang last Wednesday, when she was scheduled to appear to apologize for racially charged comments, Deen has promised to turn up for her first TV chat since the scandal broke. [ New York Daily News ]

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