Commercials

Super Bowl commercials are increasingly becoming a primary form of entertainment for viewers, according to <a class="taxInlineTagLink" id="ORCIG000079" title="National Retail Federation" href="/topic/business/consumer-goods-industries/national-retail-federation-ORCIG000079.topic">National Retail Federation</a> research. 76.6 percent of people watching say they see the commercials as entertainment, up from 73 percent last year.<br>
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More than one quarter of those surveyed said the commercials are the most important part of the game; 45.3 percent said the game is the most important part.

( Reuters / February 5, 2012 )

Super Bowl commercials are increasingly becoming a primary form of entertainment for viewers, according to National Retail Federation research. 76.6 percent of people watching say they see the commercials as entertainment, up from 73 percent last year.

More than one quarter of those surveyed said the commercials are the most important part of the game; 45.3 percent said the game is the most important part.

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