The complaints about NBC not showing marquee events like swimming have not abated, but the network is claiming another night of record viewing Sunday night, based on preliminary overnights.
Meanwhile WBAL, the network's Baltimore affiliate, is boasting of its Friday night audience for the opening ceremonies.
The Hearst-owned station has been treating tape-delayed events as "spoilers," reporting on them only as a graphic flashed on the screen during the sports portion of its early evening newscasts -- and warning viewers to look away if they don't want to know. (Read my assessment of this "weird" way of reporting news here.)
Even though Baltimore failed to finish in the Top 20 Friday, Saturday or Sunday night for viewership, the station says 410,000 Maryland watched Friday's opening ceremonies.
That's a 22.9 rating and a 39 share in Maryland households, which is lower than I expected. That means only two our of every five households with sets turned on had them tuned to the opening ceremonies Friday night. But maybe my expectations were unduly high. I will hold off on judgment until I hear WBAL's assessment.
Complete national figures for Sunday night will be available here later today, and with this narrow a margin, it might turn out not to be a record audience for NBC Sunday night.
Either way, NBC is doing very well in the ratings, and as long as that continues, the tape delay strategy is not likely to change.
Here's the overnight email from NBC Sports. And note the viewing levels by time zone at the end of it. Viewing in the East is lowest, which might explain why WBAL is not showing up in the Top 20.
Final numbers and viewership data for prime time and daytime/late night will be available early afternoon ET. And note in the comparisons to Beijing that the coverage there was shown live in the east and central time zones, as opposed to the delay here.
Last night, the second night of competition, NBC drew a 21.7 overnight rating and 35 share (7-11:15 p.m. ET/PT), the best overnight rating for the first Sunday night for a non-U.S. Summer Olympics ever.
The 21.7 Overnight Rating and 35 Share is 2% higher than Beijing, 19% higher than Athens, the Last European Olympics.
Last night featured the Men’s 4x100 freestyle relay (U.S. silver medal), the women’s 100m butterfly (Dana Vollmer – gold medal and world record), the first U.S. diving medal in 12 years and the women’s gymnastics all-around qualifying. The overnight rating is 2% higher than the first night of competition for the opening Sunday night of the 2008 Beijing Olympics (21.3/35), when Michael Phelps won the second of his eight gold medals in the 4x100 freestyle relay.
Due to time zone differences, last night’s coverage was shown on delay in primetime but live on NBCOlympics.com. The first Sunday night in Beijing was live to the Eastern and Central time zones in the U.S.
Last night’s overnight is 19% higher than the first Sunday night of competition at the 2004 Athens Games (18.3/29), the last European Olympics.
OVERNIGHTS FOR FIRST SUNDAY NIGHT (NON-U.S. SUMMER GAMES):
1. London - 2012
2. Beijing – 2008
3. Barcelona – 1992
4. Seoul – 1988
5. Athens – 2004
6. Sydney – 2000
OVERNIGHTS FOR FIRST SUNDAY NIGHT (U.S. SUMMER GAMES):
1. Los Angeles – 1984
2. Atlanta – 1996
TOP 20 METERED MARKETS FOR FIRST SUNDAY NIGHT:
1. Milwaukee 28.4/44
2. Salt Lake City 26.5/46
3. Kansas City 25.3/40
4. San Diego 25.2/44
5. Richmond 25.1/39
6. Columbus 25.0/40
7. Denver 24.5/44
8. Norfolk 24.3/37
9. Oklahoma City 23.9/36
T10. Indianapolis 23.6/38
T10. Minneapolis 23.6/42
T12. Nashville 23.5/37
T12. St. Louis 23.5/38
14. Austin 23.3/40
15. Ft. Myers 23.0/39
16. West Palm Beach 22.6/37
17. Albuquerque 22.5/36
T18. Chicago 22.2/38
T18. Washington D.C. 22.2/40
20. San Francisco 21.8/44
HIGHEST RATED BY TIME ZONE (THROUGH THREE DAYS):