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Father's Day

Trending on: National Twitter

Why: Bacon. It's such an Internet fetish object that it's surprising that Oscar Mayer hasn't really capitalized on it before. With the help of digital agency 360i, though, the Kraft brand is going whole hog with a Father's Day promotion themed "Say it with bacon." The video is a parody of ads that try to convince men to spend thousands of dollars on high-end jewelry. Here, just like a diamond, every cut of bacon is indeed special. [ Mashable ]

Handout photo