Is there a better way to market your product than naming "East Bound & Down's" Kenny Powers your CEO?
That's just what K-Swiss did with its new YouTube marketing campaign.
The videos -- which in true Powers style are profane (cover your ears children!) -- feature cameos from Michael Bay, Matt Cassel, Jillian Michaels, and MMA Champion Jon "Bones" Jones, among others, who now apparently help Powers run the company.
K-Swiss now has a new slogan too: "Shut up and buy them."
The ads keep with a tried-and-true marketing approach: Why convince people of the superiority of your product when you can make them laugh?
Videos are below (after an awkwardly long amount of white space).
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