WTIC/WCCT - TV POSITION DESCRIPTION

POSITION: Account Executive

DATE: 4/2/2012

DEPARTMENT: Sales Department

REPORTS TO: Regional Sales Manager

ROLE: Generate revenue on the local sales level through the selling of commercial time to direct retailers, agency business, and regional accounts.



RESPONSIBILITIES:
  • Selling commercial air-time to existing accounts
  • New business development
  • Maximize shares of current business and unit rate
  • Service existing clients
  • In person sales calls/presentations
  • Ability to work as a market consultant
  • Written sales presentations
  • Interdepartmental follow-through
  • Post sale paperwork and internal completion
  • Knowledge of station, programming, rates, ratings, competitors
  • Accurate projections of revenue account list will generate
  • Position requires performance of other job-related duties as assigned.


REQUIREMENTS/QUALIFICATIONS:
  • High School Diploma (college degree preferred)
  • Background in media (preferably television)
  • Sales experience (experience in broadcast sales preferred, but not required)
  • Strong communications skills, in person and phone
  • Working relationship with Connecticut and regional advertising agencies preferred
  • Team player
  • Self-motivator, goal oriented
  • Must have valid CT drivers license and own transportation
  • Good computer skills
  • Developed organizational skills


REVENUE/BUDGETARY/STAFF RESPONSIBILITY:
  • Responsible for a portion of the established Local Sales Department's budget.
  • Responsible to maximize revenue generation from the assigned account list


EOE M/F/V/D





TO APPLY, PLEASE FORWARD RESUME TO:
Human Resources, WTIC/WCCT-TV Television, 285 Broad Street, Hartford, CT 06115 or E-mail to resumes@ctnow.com