According to the September FAS-FAX release, the combined print and online readership of the Hartford Courant and courant.com reaches 72% of adults in the Hartford Metro, its primary market (Hartford, Tolland and Middlesex counties), and is up 1.6% year over year. In the Hartford/New Haven DMA 815,203 adults read Hartford Courant and courant.com in a single week, making the newspaper and web site the most dominant media in Connecticut and one of the strongest in the country.
"In an ever increasing world of audience fragmentation, the Hartford Courant and courant.com continue to deliver a critical mass that cannot be touched by any other competitive medium," said Richard Graziano, president, publisher and CEO of the Hartford Courant.
This week's release from the Audit Bureau of Circulations (ABC) also shows recent paid circulation of the daily editions of the Hartford Courant in its primary market were down 6.3% and Sunday circulation decreased 6.4% as compared to prior year for the six months ending September 30, 2010 (numbers are subject to audit). Despite these drops, the rate of daily and Sunday circulation declines between this reporting period and the previously released statement in March is slowing with daily circulation only down 3.2% and Sunday 2.8%.
Courant.com, CTnow.com and ct.com (WCCT) continue to gain market share. Combined, the sites had over 25.1 million page views in September 2010. This is a clear indication that people are using our websites as their sources for local news, weather and entertainment.
About CT1 Media
CT1 Media, Tribune's Connecticut properties, consists of FOX CT, Hartford Courant, courant.com, CTnow.com, ValuMail, The CT (WCCT-TV) and New Mass. Media. TRIBUNE is America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Sun (Baltimore), South Florida Sun-Sentinel, Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The company's broadcasting group operates 23 television stations, WGN America on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience. At Tribune, we take what we do seriously and with a great deal of pride.
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