HARTFORD, CT (February 9, 2010) - WTXX-TV is now the CT, a brand designed to document life as it happens to today's Gen Y's. The CT is not only on TV, but it's also gone digital with pages on Facebook, You Tube, Twitter, Reddit.com, Digg.com and MySpace as well as an interactive new site at www.ct.com, coming soon. The CT is infiltrating the local scene, hitting 18-34 year olds where they work and play - in restaurants, clubs, concerts and sporting events with our street teams recording all the action. Best of all, they will be able to see themselves and their friends online and on the air, just like local celebrities. "The CT is a point of differentiation with local flair," said Rich Graziano, publisher of The Courant and general manager of WTIC and The CT. "It's a product that was developed to complement CT1 Media's product portfolio."
On air, viewers will see the same great CW programming, the most popular shows in syndication, plus local street team event video from sports to "Seen on the Scene." Online, users can navigate through celebrity news, relationship advice, fashion, entertainment (did we mention it's local), more street team video and photo galleries and more.
CT1 Media vice president of marketing and creative services, Joseph Schiltz adds, "We've created a unique product - a brand - that's more than just a TV station. It's on air, it's digital and it' on the streets. The CT is centered on all of the fun and exciting activities that take place right here in our backyard."
About CT1 Media
CT1 Media, Tribune's Connecticut properties, consists of FOX CT, Hartford Courant, courant.com, CTnow.com, ValuMail, The CT (WCCT-TV) and New Mass. Media. TRIBUNE is America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Sun (Baltimore), South Florida Sun-Sentinel, Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The company's broadcasting group operates 23 television stations, WGN America on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience. At Tribune, we take what we do seriously and with a great deal of pride.
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